![]() The tool also teases out meaningful customer insights to help you understand your audience better and create more compelling content. Instant alerts of your brand mention along with sentiment analysis help you react to them with real-time insights. The tool monitors for mentions of your brand on both the web and social media. AwarioĪwario offers an array of features to get you ticking on social. In this article, we’ve put together a list of some of the best social media listening tools that offer a plethora of features to help you take your social media strategy to a whole new level. With social media listening tools, you’re constantly in the loop of what is being said about your brand, competitors, industry, and even a particular keyword or hashtag that’s trending. Social media listening tools can do a whole lot of things to boost your brand’s performance on social. How important is a social media listening tool for brands? Insights on what people are saying about your brand will not only help tweak your social media strategy but also help you make more informed business decisions. ![]() On the other hand, social media listening is the process of analyzing the gathered information, looking for hidden patterns in the sentiment, comments, and so on. Social media monitoring is the process of gathering information on your brand’s mentions, share of voice, sentiment, and more. There is! Often people consider social media monitoring and social media listening to be the same. Is there a difference between social media monitoring and social media listening? As humans, it’s impossible to have an ear to the ground at all times for mentions of your brand, but with a dedicated social media listening tool that just might be doable. To avoid such mishaps what you need is a social media listening tool. ![]() Not just that, people might have even misspelled your brand name or talked about your brand elsewhere without tagging you. This indicates that you missed out on looking at 30% of possible engagement for your brand. About 30% of the tweets that mention brands neglect to use their Twitter handles. Social media listening goes beyond just looking at your emails and notifications for of your brand.
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